I am many things: Creative Director. Digital Lifestyle Marketer. Content Specialist. Integrated Producer. Storyteller. Adventurer. Party Thrower. Gravel Cyclist. All these aspects of myself— plus many more— culminate in the work I do.  I take a concept and collaborate cross functionally to tell a story for your brand, business or campaign.

 I work in lifestyle marketing, focusing on developing interest from specific audiences. I am curious and brave in my creative concepts and execution. I bring ideas to life by telling stories that captivate and speak to audiences.

I am a visionary creative leader and digital marketer with 15+ years’ experience identifying and growing audiences for lifestyle brands. I bring a deep understanding of consumer insights and marketing trends with the ability to produce creative marketing solutions that break barriers and disrupt the status quo.

I started my career by founding the premiere content studio for the hospitality and Food/Beverage sectors before developing my full creative oversight ability as the Creative Director of Food and Beverage at the Daily Beast, where under my creative direction we were awarded Best Spirits Publication by Tales of the Cocktail. Twice. From there, I expanding my DTC knowledge and consumer insights as the Visual Director of Flaviar, an online DTC spirits portfolio.

In the last few years, I have expanded my lifestyle marketing interests, diving deeper into audience insights and content development food, sustainability, wellness and luxury sectors.

I am a persuasive ideator, motivator and collaborator who brings teams together in a synergistic and positive manner. I also love what I do. Truly. I like to get down in the mud and see what diamonds are in there. Most importantly, I believe work should drive change and, if we are lucky, in a direction that is positive for the world we live in.

 Thriving in fast paced environments, I am highly communicable, flexible and intuitive. I am a true leader and collaborator.  I build a culture of hyper-creativity amongst my teams, and believe that the best ideas can come from, well, anywhere. You just got to look. I love ideas because they can be profound, they can be novel, they can be clarifying, they can be contrary, and they can be bizarre. I then take these ideas and turn them into stories for companies, brands and specific campaigns.